Sean John

is a fashion label for American musician and hip-hop mogul Sean Combs (also known as Puffy, Puff Daddy, P. Diddy and Diddy). The company takes its name from Combs' first and middle names. Sean John fragrances are produced in collaboration with MAC, an Estee Lauder company. Sean John's first fragrance for men, Unforgivable for Men, was launched in 2006. The first was released in 2006 and the latest from 2015. Sean John fragrances were made in collaboration with perfumers Elias Ermenidis, IFF, Karen Khoury, Trudy Lauren, David Abel and Pierre Negrin, Aurelien Kechard and Caroline Sabas