John Varvatos John Varvatos John Varvatos fragrances and colognes is a fashion house that was founded in 2004, and is sold in 34 countries around the world. The house owns 14 perfumes in the huge aromatic encyclopedia. The first edition was launched in 2004 and the modern edition is from 2016. The house fragrances were issued in collaboration with John Varvatos and Rodrigo Flores Roo.