He was a French fashion designer and founder of the company that bears his name. Guy Laroche died in 1989, but the fashion and perfume house continued after his death and the company presents its perfumes in collaboration with L'Oreal. The first edition of the designer Guy Laroche in 1966 and the modern edition in 2014. Guy Laroche perfumes were issued in collaboration with the designers "Daniel Molière, Michel Girard, Pierre Wargny, Josephine Catapano and Alain Astori"