Founded by Adele Casagrande in 1918. It is the flagship of Fendi fashion and fragrances in association with Luxury Goods Conglomerate LVMH. The first edition was launched in 1985 and the modern edition is from 2015. Fendi fragrances were released in collaboration with experts Christine Nagel, Françoise Demachy, Jacques Cavalier, Delphine Lobo Kroic, Benoist Lapuza and Delphine Lebeau.