It is an Italian clothing brand founded by Renzo Rosso in 1978. The company is best known for its range of denim fabrics, as well as lines of clothing and accessories aimed at younger consumers. The first edition of Diesel was created in 1996, while the current edition is from 2015. Diesel fragrances were released in collaboration with perfumers Gesa Schoen, Annick Menardo, Jacques Cavalier, Thierry Wasser, Harry Fremont, Olivier Cresp, Arturito Landy, Fabrice Pellegrin, Anne Flippo, Pascal Guerin, Eleanor Macente, Olivier Polge, Pierre Wargny, Antoine Mizondio and Shyamala Mizondio