The fashion house Cartier was founded in 1847 by Louis-Francois Cartier. Known for its exquisite jewelry collection, the company's reputation grew in the late 1800s, with the help of his son Alfred Cartier and grandchildren Pierre and Jacques. The company gained notoriety in 1904 when Louis Cartier released the first wristwatch for aviator Alberto Santos Dumont. This famous masterpiece was known as (Santos). Presidents and aristocrats from all over the world flocked to Cartier for his fame in jewelry and watches during the 20th century