Agent Provocateur Agent Provocateur fragrances and colognes A brand line of luxury women's lingerie, originated in the United Kingdom in 1994 by Joseph Kaur and Serena Reese. The first editions of Agent Provocateur fragrances were launched in 2000 and the modern edition is from 2015. Agent Provocateur fragrances were released in collaboration with perfumers Christian Provenzano, Izzie Glaser, Jean-Marc Chaillan and Jean-Claude Delville.