He is a famous American fashion designer, known for his (Polo) series, and other collections of clothing, accessories and home décor. The fashion house of Ralph Lauren was established in 1967 and began with a collection of men's ties, the company grew in a short time, acquiring its own showroom within the Bloomingdale Department Store in 1969. It also had its own independent showroom in Beverly Hills by 1971, and its first fashion collection Women's Polo was released in the same year. The company continued to release fragrances for both women and men, beginning with the iconic Safari perfume in the 1890s, and through new releases under other brand names in the first year of the 20th century. The first release of the brand was in 1978 and the latest in 2015. The fragrances are released in collaboration with the designers: Yves Cassar, Harry Fremont, Richard Herbin, Honorine Blanc, Alberto Morillas, Olivier Gillotin, Carlos Biniam, Perret Negrin, Christophe Laudamel, Ellen Mollner, James Kreveda, Annie Posentin, Freimensch, Alan Alchenberger, David Apple, Jim Kreda, Linda Karmer, Anton Lee and Dominic Ropion