Hugo Boss Hugo Boss Hugo boss fragrances and colognes is a German fashion house, founded by Hugo Boss in 1924. The company releases fragrances in association with the influence of Procter & Gamble. Perfumes for both men and women are released under the brand names of Hugo and Boss. The first fragrance from the collection was Boss Number One for men, in 1985. The first launched by Hugo Boss was in 1985 and the latest in 2015. Hugo Boss fragrances are created in collaboration with the designers: Jean-Marc Chalian, Perret Warne, Annick Menardo, Domitelli Michelon, Elias Ermenides, Gerard Anthony, Ursula Wandel, Will Andrews, Sophie Labe, Alain Astori, Pietrick Becquette, Bob Aliano, and Claude Derr.