Benetton Benetton fragrances and colognes is an Italian luxury fashion house, founded by the three brothers and their sister to the Benetton family in 1965. Benetton launched its first edition in 1987 and the modern edition from 2015. Benetton fragrances were released in collaboration with perfumers Valerie Garnic Menzel, Christophe Renaud, Bernard Elena, Anne Gottep, Alain Astori, Patrice Piquet, Alexandra Kosinsex, Richard Herben, Annick Menardo, Alexandra Karen, Emily Pevery Cooperman, Olivier Beschwak and Sonia Constant